The future of energy is here. Beneficial electrification. Utilities and energy providers need to educate their customers about this disruptive shift with an omnichannel marketing and awareness approach. The challenge of explaining a multifaceted concept like beneficial electrification to a customer becomes a much easier proposition when they can experience firsthand what new technologies can do for their home.
TechniArt Blog
Put a pot of coffee on. We’re here to have a talk about all the important things in life. You know, like light bulbs, the joy in executing pop-up retail, trying to outwit Amazon, whether the designated hitter should be allowed in the NL or not, if Area 51 actually exists, and so on.
“I’ll be back.”
The Governator was on to something when he said that. Who knew this pithy three-word phrase laid the foundation for successful e-commerce strategy adopted by companies ranging from Target to TechniArt?
TechniArt's bulb swap service remains one of our longest tenured program offerings, so much so our executive staff cut their teeth in energy efficiency by implementing these types of programs!
We're only 24 days into a new decade; however, we never officially closed the door on the last one. Take a walk on the wild side as we review the good, bad, and ugly of the 2010's.
We’re not going to be one of those articles that keeps you in suspense. Here’s our brain dump:
1. Amazon and Google won the smart home race.
2. There’s plenty of room for smart LED category growth.
3. Bundling installation matters for everything.
Yes, we heard that this year. And, if you asked the guys and gals known for selling light bulbs if they’d ever sell something like that early 2019, we would have said the same thing.
Have you ever received an unexpected gift from someone? How did it make you feel? Appreciated? Grateful? Happy? We were going to start this blog off with “people like free stuff” but that didn’t sit right when you’re talking about kit programs.
Four. Years. Straight. That’s commitment. And that’s what TechniArt and Mass Save have collaborated to do for a great charity, Massachusetts Fallen Heroes, for since 2016. Together, we have managed to raise over $110,000 for Mass Fallen Heroes, which benefits Gold Star Families and returning Veterans who participate in their programs
Chances are you bought something online recently. The site you purchased from sent a you a few “trust signals” ahead of time and while you were browsing that made you feel comfortable knowing they were a legitimate business.
This past July, Amazon’s Prime Day occurred. If you’re not familiar with Prime day, the short-term sales promotion offers members exclusive discounts for various household goods. Years ago, this was just an Amazon thing amongst the major U.S. e-commerce retailers. Now you’re hard pressed to find a serious online shop that isn’t launching their own online holiday to grab your attention and get your money.