TechniArt Blog

Put a pot of coffee on. We’re here to have a talk about all the important things in life. You know, like light bulbs, the joy in executing pop-up retail, trying to outwit Amazon, whether the designated hitter should be allowed in the NL or not, if Area 51 actually exists, and so on.


Sell water heaters online? You must be crazy.

Yes, we heard that this year. And, if you asked the guys and gals known for selling light bulbs if they’d ever sell something like that early 2019, we would have said the same thing.

What made us do it? We had an opportunity with a progressive supplier, great partner, and innovative utility to try this out. Add in the right timing, good pricing, and a strong marketing campaign, and we found a unique recipe for success. Learn all about our story:

View TechniArt HPWH Case Study

Interested in moving your heat pump water heater promotion online? Let’s talk! Drop us a line at