Move thousands of products within days.
With the time it takes to generate insights from doing traditional customer research, the problems you were facing months ago could potentially upend a new pilot or throw your program off from its projections. Wouldn’t you like a better pulse on what your customers think about the products and services you’re offering that’s real-time? Our brand attachers are trained marketing professionals that help improve customer satisfaction and can even help with program lead generation. Benefits to deploying them include:
- Better access to customers than researchers: engage people face-to-face to generate insights instead of depending on mobile surveys
- Fosters greater customer satisfaction and potentially higher JD Power scores
- Builds brand awareness and affinity.
National Grid Monthly Limited-Time Offer Program
TechniArt has supported National Grid in the design and the delivery of limited-time offers to its customers in Massachusetts, New York, and Rhode Island since 2016. Our team works alongside National Grid to design and administer promotions, and conduct product fulfillment, inventory management, and customer service. To date, we have completed more than 40 limited-time offer promotions on their behalf, selling Wi-Fi thermostats, dehumidifiers, air purifiers, advanced power strips, and LED lighting to an estimated 80,000 customers.
Focus on Energy “End of Program Year” Limited-Time Offers
The Focus on Energy program has sought assistance from TechniArt to achieve annual energy saving goals during the fourth quarter the past three years. TechniArt worked alongside the administrator to design and deliver a turnkey online promotion supported primarily with email marketing by the Focus on Energy program to drive program participation. Our team engaged a total of 29,000 customers through three promotions that sold 643,000 LED bulbs.
Energy-saving kit programs remain an integral part of residential portfolios based on their effectiveness in introducing customers to products that can quickly make an impact in a home. Whether it’s through enhancing building performance through improved weatherization, mitigating the energy required to heat water, or eliminating wasted energy from electronic devices, bundled offerings are the hands-on, interactive delivery mechanism programs can use to get their customer invested and engaged in improving whole home efficiency
The future of energy is here. Beneficial electrification. Utilities and energy providers need to educate their customers about this disruptive shift with an omnichannel marketing and awareness approach. The challenge of explaining a multifaceted concept like beneficial electrification to a customer becomes a much easier proposition when they can experience firsthand what new technologies can do for their home.
“I’ll be back.”
The Governator was on to something when he said that. Who knew this pithy three-word phrase laid the foundation for successful e-commerce strategy adopted by companies ranging from Target to TechniArt?