Efficiency Vermont Kit & Event Support
Efficiency Vermont needed additional support to engage their customers at community events throughout the state. TechniArt provided brand attacher and marketing services, helping to deploy pop-up retail, bulb-swap, and deliver kits through fairs and festivals. To date, our team has delivered over 4,000 energy-saving kits and provided useful insights to Efficiency Vermont staff including the addition of new products to the program based on customer demand.
Energy-saving kit programs remain an integral part of residential portfolios based on their effectiveness in introducing customers to products that can quickly make an impact in a home. Whether it’s through enhancing building performance through improved weatherization, mitigating the energy required to heat water, or eliminating wasted energy from electronic devices, bundled offerings are the hands-on, interactive delivery mechanism programs can use to get their customer invested and engaged in improving whole home efficiency
The future of energy is here. Beneficial electrification. Utilities and energy providers need to educate their customers about this disruptive shift with an omnichannel marketing and awareness approach. The challenge of explaining a multifaceted concept like beneficial electrification to a customer becomes a much easier proposition when they can experience firsthand what new technologies can do for their home.
“I’ll be back.”
The Governator was on to something when he said that. Who knew this pithy three-word phrase laid the foundation for successful e-commerce strategy adopted by companies ranging from Target to TechniArt?