Community Fundraising: The efficient way to fundraise for the community.

Helping the communities you serve become more efficient has many benefits. With TechniArt, those benefits could include increased publicity and affinity for your brand and the discovery of new customer segments to participate in your programs. Come find out what other utility and efficiency programs have learned; community fundraising initiatives make an impact on so many levels within your organization.

Help those who can use it.

Our community fundraiser initiative is an affinity marketing program that involves a community group or non-profit who has interest in growing their fundraising footprint through a strategic partnership with you as their partner. Partnership marketing works: that’s how the ENERGY STAR program grew in awareness and influence by having others amplify its message through their channels to their customers. This is no different, except your partners are rewarded through each sale or milestone passed. Benefits of our community fundraiser program includes:

  • Achieve energy savings and contact information with every sale
  • Financial support for community partners
  • Increased brand affinity and positive public relations

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Community Fundraiser

Case Study

Case Study Mass Fallen Heroes Funds

Mass Fallen Heroes Fundraiser

TechniArt has applied affinity marketing and promotions to help the Sponsors of Mass Save achieve their annual energy saving goals by engaging their underserved customers. We identified the Mass Fallen Heroes organization as being an ideal charitable organization and willing partner for a joint fundraising effort to support the Mass Save program. In collaboration with Cadmus, our team developed an annual fundraising campaign for Mass Fallen Heroes where a portion of the proceeds from the sale of special lighting kits would go to the organization. The campaign began after Memorial Day with our team selling kits at pop-up retail events. The culminating event of the campaign was a limited-time offer coinciding with Veteran’s Day. TechniArt helped support the marketing for the campaign, which included social content, press releases, blogs, and videos. To date, over $100,000 has been raised for Mass Fallen Heroes on behalf of the Mass Save program.

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