Chances are you bought something online recently. The site you purchased from sent a you a few “trust signals” ahead of time and while you were browsing that made you feel comfortable knowing they were a legitimate business.
This past July, Amazon’s Prime Day occurred. If you’re not familiar with Prime day, the short-term sales promotion offers members exclusive discounts for various household goods. Years ago, this was just an Amazon thing amongst the major U.S. e-commerce retailers. Now you’re hard pressed to find a serious online shop that isn’t launching their own online holiday to grab your attention and get your money.
What do Apple, Macy’s, WayFair, Google, and TechniArt have in common? Outside the fact that these companies are cool, trendy, and the most innovative in their spaces, they all offer pop-up retail.